Lost Leaders [Annotated]


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Lost Leaders - Volunteer - 4/4/2017 - Paste Studios, New York, NY

One who brings A mind not to be chang'd by Place or Time. Here at least We shall be free; th' Almighty hath not built Here for his envy, will not drive us hence: Better to reign in Hell, then serve in Heav'n.

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Paradise Lost: Book 1

But wherefore let we then our faithful friends, Th' associates and copartners of our loss [ ] Lye thus astonisht on th' oblivious Pool , And call them not to share with us their part In this unhappy Mansion, or once more With rallied Arms to try what may be yet Regaind in Heav'n , or what more lost in Hell? So Satan spake, and him Beelzebub Thus answer'd.

Leader of those Armies bright, Which but th' Onmipotent none could have foyld , If once they hear that voyce , thir liveliest pledge Of hope in fears and dangers, heard so oft [ ] In worst extreams , and on the perilous edge Of battel when it rag'd , in all assaults Thir surest signal, they will soon resume New courage and revive, though now they lye Groveling and prostrate on yon Lake of Fire, [ ] As we erewhile, astounded and amaz'd , No wonder, fall'n such a pernicious highth.

He scarce had ceas't when the superiour Fiend Was moving toward the shoar ; his ponderous shield Ethereal temper , massy, large and round, [ ] Behind him cast; the broad circumference Hung on his shoulders like the Moon, whose Orb Through Optic Glass the Tuscan Artist views At Ev'ning from the top of Fesole , Or in Valdarno, to descry new Lands, [ ] Rivers or Mountains in her spotty Globe.

His Spear, to equal which the tallest Pine Hewn on Norwegian hills, to be the Mast Of some great Ammiral , were but a wand, He walkt with to support uneasie steps [ ] Over the burning Marle , not like those steps On Heavens Azure, and the torrid Clime Smote on him sore besides, vaulted with Fire; Nathless he so endur'd , till on the Beach Of that inflamed Sea, he stood and call'd [ ] His Legions, Angel Forms, who lay intrans't Thick as Autumnal Leaves that strow the Brooks In Vallombrosa, where th' Etrurian shades High overarch't imbowr ; or scatterd sedge Afloat, when with fierce Winds Orion arm'd [ ] Hath vext the Red-Sea Coast, whose waves orethrew Busiris and his Memphian Chivalry, While with perfidious hatred they pursu'd The Sojourners of Goshen, who beheld From the safe shore thir floating Carkases [ ] And broken Chariot Wheels, so thick bestrown Abject and lost lay these, covering the Flood, Under amazement of thir hideous change.


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He call'd so loud, that all the hollow Deep Of Hell resounded. Princes, Potentates, [ ] Warriers , the Flowr of Heav'n , once yours, now lost, If such astonishment as this can sieze Eternal spirits; or have ye chos'n this place After the toyl of Battel to repose Your wearied vertue , for the ease you find [ ] To slumber here, as in the Vales of Heav'n? Or in this abject posture have ye sworn To adore the Conquerour? Awake, arise, or be for ever fall'n.

They heard, and were abasht , and up they sprung Upon the wing, as when men wont to watch On duty, sleeping found by whom they dread, Rouse and bestir themselves ere well awake. Nor did they not perceave the evil plight [ ] In which they were, or the fierce pains not feel; Yet to thir Generals Voyce they soon obeyd Innumerable. So numberless were those bad Angels seen Hovering on wing under the Cope of Hell [ ] 'Twixt upper, nether, and surrounding Fires; Till, as a signal giv'n , th' uplifted Spear Of thir great Sultan waving to direct Thir course, in even ballance down they light On the firm brimstone, and fill all the Plain; [ ] A multitude, like which the populous North Pour'd never from her frozen loyns , to pass Rhene or the Danaw, when her barbarous Sons Came like a Deluge on the South, and spread Beneath Gibralter to the Lybian sands.

Nor had they yet among the Sons of Eve Got them new Names , till wandring ore the Earth, [ ] Through Gods high sufferance for the tryal of man, By falsities and lyes the greatest part Of Mankind they corrupted to forsake God thir Creator, and th' invisible Glory of him that made them, to transform [ ] Oft to the Image of a Brute, a dorn'd With gay Religions full of Pomp and Gold, And Devils to adore for Deities: First Moloch, horrid King besmear'd with blood Of human sacrifice, and parents tears, Though for the noyse of Drums and Timbrels loud Thir childrens cries unheard , that past through fire [ ] To his grim Idol.

Peor his other Name, when he entic'd Israel in Sittim on thir march from Nile To do him wanton rites, which cost them woe. Yet thence his lustful Orgies he enlarg'd [ ] Even to that Hill of scandal , by the Grove Of Moloch homicide, lust hard by hate; Till good Josiah drove them thence to Hell. For Spirits when they please Can either Sex assume, or both; so soft And uncompounded is thir Essence pure , [ ] Not ti'd or manacl'd with joynt or limb, Nor founded on the brittle strength of bones, Like cumbrous flesh; but in what shape they choose Dilated or condens't , bright or obscure, Can execute thir aerie purposes, [ ] And works of love or enmity fulfill.

For those the Race of Israel oft forsook Thir living strength , and unfrequented left His righteous Altar, bowing lowly down To bestial Gods; for which thir heads as low [ ] Bow'd down in Battel , sunk before the Spear Of despicable foes. Thammuz came next behind, Whose annual wound in Lebanon allur'd The Syrian Damsels to lament his fate In amorous dittyes all a Summers day, While smooth Adonis from his native Rock [ ] Ran purple to the Sea, suppos'd with blood Of Thammuz yearly wounded: Next came one Who mourn'd in earnest, when the Captive Ark Maim'd his brute Image, head and hands lopt off In his own Temple, on the grunsel edge, [ ] Where he fell flat, and sham'd his Worshipers: He also against the house of God was bold: Belial came last, then whom a Spirit more lewd [ ] Fell not from Heaven, or more gross to love Vice for it self: Witness the Streets of Sodom, and that night In Gibeah, when the hospitable door Expos'd a Matron to avoid worse rape.

Examples of Loss Leader Pricing

All these and more came flocking; but with looks Down cast and damp, yet such wherein appear'd Obscure some glimps of joy, to have found thir chief Not in despair, to have found themselves not lost [ ] In loss it self; which on his count'nance cast Like doubtful hue: All in a moment through the gloom were seen Ten thousand Banners rise into the Air [ ] With Orient Colours waving: Anon they move In perfect Phalanx to the Dorian mood [ ] Of Flutes and soft Recorders; such as rais'd To hight of noblest temper Hero's old Arming to Battel , and in stead of rage Deliberate valour breath'd , firm and unmov'd With dread of death to flight or foul retreat, [ ] Nor wanting power to mitigate and swage With solemn touches, troubl'd thoughts, and chase Anguish and doubt and fear and sorrow and pain From mortal or immortal minds.

Thus they Breathing united force with fixed thought [ ] Mov'd on in silence to soft Pipes that charm'd Thir painful steps o're the burnt soyle ; and now Advanc't in view, they stand, a horrid Front Of dreadful length and dazling Arms, in guise Of Warriers old with order'd Spear and Shield, [ ] Awaiting what command thir mighty Chief Had to impose: He through the armed Files Darts his experienc't eye, and soon traverse The whole Battalion views, thir order due, Thir visages and stature as of Gods, [ ] Thir number last he summs.

And now his heart Distends with pride, and hardning in his strength Glories: For never since created man, Met such imbodied force, as nam'd with these Could merit more then that small infantry [ ] Warr'd on by Cranes: Thus far these beyond Compare of mortal prowess, yet observ'd Thir dread commander: Dark'n'd so, yet shon Above them all th' Arch Angel: He now prepar'd [ ] To speak; whereat thir doubl'd Ranks they bend From wing to wing, and half enclose him round With all his Peers: Thrice he assayd , and thrice in spight of scorn, Tears such as Angels weep , burst forth: O Myriads of immortal Spirits, O Powers Matchless, but with th' Almighty, and that strife Was not inglorious, though th' event was dire, As this place testifies, and this dire change [ ] Hateful to utter: For mee be witness all the Host of Heav'n , [ ] If counsels different, or danger shun'd By me, have lost our hopes.

But he who reigns Monarch in Heav'n , till then as one secure Sat on his Throne, upheld by old repute, Consent or custome , and his Regal State [ ] Put forth at full, but still his strength conceal'd , Which tempted our attempt, and wrought our fall. Henceforth his might we know, and know our own So as not either to provoke, or dread New warr , provok't ; our better part remains [ ] To work in close design, by fraud or guile What force effected not: Space may produce new Worlds; whereof so rife [ ] There went a fame in Heav'n that he ere long Intended to create , and therein plant A generation, whom his choice regard Should favour equal to the Sons of Heaven: Thither, if but to pry, shall be perhaps Our first eruption, thither or elsewhere: But these thoughts Full Counsel must mature: Peace is despaird , [ ] For who can think Submission?

Warr then, Warr Open or understood must be resolv'd.

There stood a Hill not far whose griesly top [ ] Belch'd fire and rowling smoak ; the rest entire Shon with a glossie scurff , undoubted sign That in his womb was hid metallic Ore, The work of Sulphur. Thither wing'd with speed A numerous Brigad hasten'd. Mammon led them on, Mammon, the least erected Spirit that fell From heav'n , for ev'n in heav'n his looks and thoughts [ ] Were always downward bent , admiring more The riches of Heav'ns pavement, trod'n Gold, Then aught divine or holy else enjoy'd In vision beatific: Soon had his crew Op'nd into the Hill a spacious wound And dig'd out ribs of Gold.

Loss Leaders

Let none admire [ ] That riches grow in Hell; that soyle may best Deserve the precious bane. And here let those Who boast in mortal things, and wond'ring tell Of Babel, and the works of Memphian Kings Learn how thir greatest Monuments of Fame, [ ] And Strength and Art are easily out-done By Spirits reprobate, and in an hour What in an age they with incessant toyle And hands innumerable scarce perform. However, it enjoyed significant sales successes in the s and produced a substantial annual profit.

The ploy did not work entirely as BMC intended—even in its most basic form, the Mini was far superior in many areas to its rivals while also being lower in price. BMC sold far more basic Minis than it had anticipated, meaning that it sold many Minis at a significant loss.

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Despite the car being a bestseller in Britain and several other markets it made little to no profit for many years. Supermarkets sell food staples such as bananas or milk at less than the cost at which they were purchased in order to draw customers to their business. These items are typically strategically placed far from the entrances of the store to enhance this effect. In the case of milk, supermarket chains often refuse to pay market rates to avoid making a loss. Many toy store chains and online retailers sell diapers or nappies as a loss leader in order to entice parents into the store in the hopes that the children will spot toys, bottles or other items that the family "needs".

Large hardware stores such as Home Depot often sell larger tools, such as drills or electric saws, for cost or below. They do this expecting customers to buy accessories such as blades, drill bits, stands, or cases, along with the new tool.

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These items tend to have a much higher profit margin, and are often impulse buys. Some consumer electronics stores use smartphones and other mobile electronics as loss leaders. The company makes less profit on the smartphone or mobile device, but they make up for this by the sales of higher-profit accessories such as cases, headphones and power adapters.

From Wikipedia, the free encyclopedia. The examples and perspective in this paragraph on automobile dealerships deal primarily with the United States and do not represent a worldwide view of the subject. You may improve this article , discuss the issue on the talk page , or create a new article , as appropriate. December Learn how and when to remove this template message. Fourth Edition , Houghton Mifflin Company, Expert Systems with Applications, 28 3: Retrieved 28 April Johns Hopkins University Press.

Retrieved 8 August Retrieved from " https: Pricing Advertising techniques Marketing techniques Selling techniques.

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